Draft Promotion Proposal. Governance Proposal #10 - Asgard

Governance
#6

Yes I see that. I am proposing a revision. $64,000 in USD is not very much for a global marketing campaign. Instead, focusing on one region where there is already traction might generate more focused results.

Good marketing requires specific objectives. ‘Increased awareness’ is not a specific objective. ‘Five Chinese enterprise users on IRIS or IRITA testnet or mainnet’ is a specific objective. Marketing plan can be more focused and effective if there is a specific objective.

After 5 enterprise users, then community marketing becomes much easier, you have numerous use cases and live examples you can point to.

My concern is that paying a few thousand dollars worth of tokens to youtube and twitter influencers globally will not be a lasting impact, and if people come to IRIS tokens to see a price pump, they will quickly leave. However, enterprise users or developers who are real technology users will be mor elikely to stay and develop the ecosystem while using the token as intended.

2 Likes
#7

Thus I ask:

What does the community think about revising this proposal to be focused to marketing campaign to Chinese enterprise users with the intent to kickstart a larger global marketing campaign in the future once a secure base of users is on mainnet.

This revision would also leverage the Bjanje relationships with China government, BSN, and existing Chinese enterprises.

1 Like
#8

This can result in a failure , i will give just one example.

Ripple pays off some enterprises to use XRP as method, and what happen to ripple. The main channel here is people and enterprises get knowledge about the use cases that could bring IRISNET, after they recognize IRISNET as confident blockchain to use they will bring more and more.

The main focus here is people know that IRISNET has many solutions to offer to enterprises. If we cant do this then others blockchain will take the place, you cant have both. I prefer they know what Irisnet is capable of.

1 Like
#9

You are right, paying businesses to use IRIS is not a good plan. Instead, paying a marketing team to focus messaging and events and communications toward a focused audience will result in a more potent effect.

I propose using your plan, but instead of global comms and marketing, focusing to actual likely technology users and adopters.

1 Like
#10

That’s the main reason of this proposal. IRIS has many solutions is a game changer with a tremendous liquidity with peggy and IBC. Some Permissionless and Open Sources could use it without knowing it.

Let’s do this!!!

1 Like
#11

Is the proposal to give the IRIS to the 3-member committee to spend as they see fit?

1 Like
#12

Yes but they need to submit their plan through the community vote to proceed.

#13

Ok great - who will serve on this committee from each organization?

1 Like
#14

Community will decide. Please spread the voice on twitter to get this on chain proposal.
We need this.

Thanks

1 Like
#15

What is the next step? How do I signify support for this proposal? How do others? What button do I click?

1 Like
#16

Asia is sleeping, we need to translate this draft to chinese to get more votes. I thinks this is the better way to get this done.

ASGARD the next step!!

1 Like
#17

【Chinese translation】项目推广拨款议案草案-治理建议#10

2 Likes
#18

It’s simple we need a Marketing team otherwise no moon.

1 Like
#19

Lets spread the voice to get this done on chain!!

Regards.

1 Like
#20

I agree with your proposal. Iris desperately needs a marketing team but I fear 60k is not enough, however if the token to 2x or 3x perhaps it will be enough if funds are not spent foolishly.

What does concern me is that I don’t believe Iris will be able to rank seo wise because of the name. I think iris should have a more obscure brand name so it’s easier to rank on google and YouTube.

Just go to any search engine or YouTube and type in iris and see what you get. Perhaps if there was a rebrand it would generate some news / interest and we could get some free marketing there. The huge benefit would be SEO there. Unless iris becomes a huge success I don’t see us ranking on the first page of google which imho is a huge problem.

1 Like
#22


ZodiacWizard

2m

60k is something to begin with it. the price of the token could be more in the future. To every spent in this proposal the community will have a brief statement in witch area they spent the funds, so I think will be transparent.

About the rebrand, Irisnet has a tramendous logo and name, in the future Irisnet will gain more traction as soon as we keep this proposal on track. Lets get this proposal on chain.

Asgard.

#23

I will vote for this draft made by Kenneth from Cypher Core.

I will change just one scope from this article and is take the promotion worldwide with a new marketing manager.

Please community give your suggestions. Lets get ASGARD proposal on chain.

#24

We already have a Director of Research that could help to make bussiness in the future . Jeffrey Hu.

Lets bring a marketing manager to the Irisnet Team.

Regards.

#25

I am very supportive of this proposal. The Chinese community bihu.com is also a very well-known Chinese digital currency platform. I hope that the budget can also be used for promotion here. IRISNET is a ambitious project. Obviously 99% of people don’t understand it at all, and the value is Ian, Not reflected in the price, hurry up the online proposal, I will vote for it.

2 Likes
#26

that seems fair and sounds like a good idea