60k is something to begin with it. the price of the token could be more in the future. To every spent in this proposal the community will have a brief statement in witch area they spent the funds, so I think will be transparent.
About the rebrand, Irisnet has a tramendous logo and name, in the future Irisnet will gain more traction as soon as we keep this proposal on track. Lets get this proposal on chain.
Asgard.